These are some of the criteria that are I want to use in evaluating our trips to the store.
Store Presentation: Stores tend to give you an overall impression of what the product will be, if a store is very overly decorated it is probably because they are over-compensating for something else that is lacking.
Web Presence: Do they have a website that you can preview their cupcake flavors? Are they giving you coupons for their cupcakes, or special surprises for their social media followers?
What set them apart: This is their X-factor, what makes them different from others?
Variety: Does this shop have a 1-trick pony or are they versatile in their offerings? It's always better to have options.
Frosting: Is it too sweet? Does the flavor not add up to the name or the overall presentation? Was I disappointed, underwhelmed, or frustrated with the topping? Did they add too much?
Cake: Where is the level of moistness with the cake? Does it keep for a while? Does most of it stick to to the cupcake cups?
Strawberry/Red Velvet: This is the litmus test. Most if not all cupcake shops offer these two cupcakes. I am sure to buy these two at least.
Number of Cupcakes: I'll let you know here how many and what type of cupcakes we purchased (if we can remember the specifics.
Photos: This is self-explanatory.
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